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Client Successes
Netflix
Industry:
online DVD movie rental service
Web: www.netflix.com
Project:
- New Channel Development
- Customer Acquisition
I initially brought Robbie in for a 6 week project relating to new customer acquisition, and asked her to continue on, for what ended up being close to 2 years. Robbie impressed me with her ability to plow through large amounts of work quickly, thoughtfully and with integrity. Robbie is generally optimistic, candid and diplomatic, qualities that proved useful here as she established new partnerships for Netflix.
Jessie Teitz
VP Marketing, Netflix
Stage4Solutions for Yahoo!
Industry:
Internet Services
Web: www.yahoo.com
Project:
- Strategy Development for Key Property
- Customer Interviews
- Competitive Analysis
I asked Robbie to work with me on a project at Yahoo! for two reasons--the project was consumer-oriented and it was a strategic assignment. Robbie is extremely strategic and quick to see possibilities where others don't. She's also easy to work with--open, friendly and very smart. She was an excellent advisor and sounding board for me and for the client team.
Niti Agrawal
Principal, Stage4Solutions
Sun Microsystems
Industry:
hardware, software, and services
Web: www.sun.com
Projects:
- Strategic Planning
- Market Segmentation
- Metrics
- Worldwide Growth Trends
- Marketing Plans
- Project Management
We have used Peninsula Strategies on numerous projects. Robbie can take vague, high level business goals and deliver a thorough and detailed analysis with recommendations. She's extremely insightful and a valuable extension to any team looking for strategic support.
Margaret Ong
Sr. Manager of Developer Marketing, Sun Microsystems
Oracle
Industry:
Enterprise Software
Web: www.oracle.com
Project
- Understand usage and satisfaction with key product
- Develop benchmarking survey
- Analyze results from data; make recommendations for future investment
Robbie's analysis of our business and customer base was crisp and incisive. She brought together a wide variety of data we'd collected and was able to provide a unique, powerful perspective on important segments we've overlooked. This analysis and her recommendations on how to capitalize on specific strengths in our market have helped us map out a winning strategy for deeper product penetration and higher customer satisfaction.
Trish McGonigle,
Senior Director, Oracle
KSA for Large Multi-Channel Retailer
Industry:
Specialty Retailer
Web: http://www.kurtsalmon.com/content/main/home.cfm
Project:
- Online Marketing Strategy
We brought Robbie in to lead the online portion of an overall strategy for a large multi-channel retailer. She was responsible for assessing the company's current business situation and identifying both short and long term opportunities for significantly increasing revenue. In addition to her functional expertise in e-commerce, Robbie brought a high level of strategic insight to the project overall. We got more than we expected with Robbie, and we made better decisions with Robbie in the room.
Once we achieved conceptual buy-in from the president, Robbie worked closely with the president's direct reports to build a detailed road map and dashboard to make sure that the goals were achieved. I was impressed by Robbie's ability to quickly win the trust and respect of key players with very different objectives, and to build a highly collaborative and effective team. I have recommended that the president continue working with her to grow their online business, and would recommend her to anyone who wants to jump start a stagnating business. Her clear thinking and passion for building businesses make her a real asset to any leadership team.
Peter Hsia
Principal, Kurt Salmon Associates
RealChange for Manutan International
Industry:
European office & industrial supplies distributor
Web: www.manutan.com
Project:
- Best practices tour: “Leveraging the Internet”
- e-Business strategy
I brought Robbie in to help me put together a learning expedition for a major international office supply retailer. Robbie leveraged her strong ties throughout Silicon Valley and her understanding of the key criteria for successful online services businesses to help put together a program that was a critical component to the company's development of a long-term online business strategy.
I was glad to have Robbie on the team because her deep knowledge of the online marketing sector coupled with her brilliant strategic thinking made the critical difference in securing highly targeted and valuable meetings with leading Silicon Valley companies. Robbie has added immediate and immeasurable value to this program. She is now an indispensable resource and trusted advisor for me.
Christian Forthomme
President, RealChange
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