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About

Robbie Baxter, Principal

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ROBBIE BAXTER, PRINCIPAL

Robbie brings over 10 years of strategic planning and marketing expertise to Peninsula Strategies. While honing her analytical skills as a consultant in Booz-Allen & Hamilton's Marketing Intensive Practice, she helped Global 2000 companies respond to competitive threats, market dips and new opportunities. She has had key roles at a number of Silicon Valley start-ups, including Edify (now S1), ePronet, and most recently at myCFO, an online wealth management firm serving the very affluent, where Robbie established and built the marketing function as an early member of the management team. Her clients have included start-ups and mid-sized companies as well as industry leaders such as Sun Microsystems. A longtime resident of the Peninsula, Robbie has developed very strong relationships throughout the Silicon Valley community, with investors, attorneys and business leaders. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.