Project:

• Researced Report on Industry Growth Strategies
• Presented Keynote at Bicycle Leadership Conference

The BPSA came to Peninsula Strategies asking for a data-driven analysis of what was preventing growth in the bicycle industry. Further, the BPSA members wanted Peninsula Strategies to advise them on key opportunities for growth going forward. We interviewed dozens of suppliers, retailers, customers and thought leaders to develop a comprehensive assessment of the industry and a set of recommendations. We presented our findings at the 2008 Bicycle Leadership Conference to a packed house consisting of the leaders of nearly every major Bicycle Supplier in the US. These findings have resulted in changes both at the industry level and within individual companies.

Project:

• Online Marketing Strategy

Peninsula Strategies was brought in by KSA to lead the online portion of an overall strategy for a large multi-channel retailer. Robbie was responsible for assessing the company's current business situation and identifying both short and long term opportunities for significantly increasing revenue. The project resulted in the implementation of a new strategy designed to increase revenues and profitability across the organization.

Project:

• New Channel Development
• Customer Acquisition

Robbie was involved at Netflix for nearly 2 years, evaluating a broad range of partnership opportunities for the company.

Project:

• Understand usage and satisfaction with key product
• Develop benchmarking survey
• Analyze results from data; make recommendations for future investment

Peninsula Strategies was brought in to benchmark usage and satisfaction with a particular product. They developed, implemented and analyzed the findings of an online survey, which helped to guide future product direction and market outreach. A key part of the project was working with the team to ensure understanding and buy in, maximizing the value of Oracle's investment.

Project:

• Channel Strategy
• Product Strategy

In its nearly 10 year history, PayCycle has grown to be the leading provider of online payroll. As it seeks to identify new markets, it has leveraged Peninsula Strategies' expertise to evaluate opportunities for new products and channels.

Project:

• Developed market positioning & strategy
• Developed brand platform

Peninsula Strategies worked with the founders of the Plus 3 Network, a new kind of social network, as they launched their business. The founders had a paradigm-shifting vision that incorporated fitness, charitable contributions and social networking--but needed help communicating their vision. Through their work with Peninsula Strategies, Plus 3 was able to develop a clear, compelling communications platform, and begin building an enviable list of customers, partners and investors.

Project:

• Best practices tour: “Leveraging the Internet”
• e-Business strategy

The executive leadership team of Manutan International, a major distributor of office and industrial supplies throughout Europe, was working with RealChange, and wanted to visit Silicon Valley to get new ideas and meet with potential partners.

Peninsula Strategies leveraged their knowledge of the tech community to help RealChange and Manutan identify and put together over a dozen meetings with key industry players.

The learnings from these meetings helped Manutan stay ahead of their competition.

Project:

• Strategic Planning
• Market Segmentation
• Metrics
• Worldwide Growth Trends
• Marketing Plans
• Project Management

Sun worked with Peninsula Strategies on several projects designed to strengthen Sun's relationships with key market segments. Through Sun's disciplined implementation of marketing processes and metrics, the company was able to quickly determine which programs were making a difference and which were not, saving the company money while maximizing impact in the market.

Project:

• Strategy Development for Key Property
• Customer Interviews
• Competitive Analysis

Yahoo! has dozens of properties, each designed to provide a unique set of services to the Yahoo! community. Peninsula Strategies has been involved in multiple projects at Yahoo! to evaluate a specific property and provide data and analysis to help the company decide which properties merit additional investment and which are lower priorities.

Project:

• Retention Strategy & Implementation
• Customer Acquisition Strategy & Implementation
• New Market Assessments

Zoomerang, a subsidiary of MarketTools, had enjoyed substantial organic growth primarily due to word-of-mouth endorsements. However, they wanted to speed up their customer acquisition, while ensuring that they continued to delight and retain those customers once they began subscribing. A team from Peninsula Strategies helped develop and implement a plan to enable Zoomerang to maintain its leadership position in online survey tools.